Job opportunity

This role leads the National Trust's marketing and community engagement portfolio by developing strategic programs that promote opportunities for the community to value Western Australia's heritage. A particular focus will be to drive community engagement through education, visitor engagement, advocacy and heritage services linked to the National Trust Strategic Plan.

Duties and key responsibilities:

1. Leads the National Trust's marketing, community engagement portfolio and Aboriginal engagement program by developing strategic programs that promote opportunities for the community to value Western Australia's heritage;
2. Leads the portfolio and represents its aspirations and operations internally and externally;
3. Leads the Aboriginal engagement program;
4. Drives community engagement through education, visitor engagement, advocacy and heritage services linked to the National Trust Strategic Plan;
5. Positions the National Trust as the pre-eminent community organisation chartered with the conservation and interpretation of our heritage;
6. Builds the National Trust's brand values and champions the brand;
7. Develops and leads strategy to engage the community in the value of heritage;
8. Develops and leads a strategic education program that engages both school students and the broader community;
9. Develops and leads an activation program to increase visitation at National Trust places from tourists and Western Australian visitors as well as participation in valuing the National Trust collection;
10. Develops relationships and programs which advance the National Trust's cause and its resources;
11. Develops and leads a strategic membership acquisition and development program to increase the number of members and the quality of their membership experience;
12. Develops and leads a strategic volunteer (and warden) acquisition and development program;
13. Ensures the experience of place at each National Trust site open to the public is presented in a way which is internationally competitive;
14. Develops and leads a strategic approach to the delivery of communications across all media;
15. Identifies and promotes staff training and development opportunities;
16. Responsible for the budgetary and financial requirements and reporting processes in all areas of responsibility; and
17. Other duties as directed by the Chief Executive Officer.

Essential:

1. Demonstrated understanding of the role heritage pays in the cultural ecology;
2. Demonstrated competency in developing successful community engagement programs;
3. Demonstrated understanding of the role of education in engaging the community to value heritage;
4. Demonstrated experience in leading marketing, communications and business development programs;
5. Demonstrated ability to conceive and execute strategic plans across multiple platforms;
6. Demonstrated leadership in a complex organisation with a community focus;
7. Sound, demonstrated information technology skills including the use of MS Office Suite of software including Word, Excel and Outlook and Power Point presentations;
8. Excellent written and verbal communication skills and interpersonal skills;
9. Possession of a "C" Class Driver's Licence; and
10. National Police Clearance.

Desirable:

1.Tertiary qualifications in Community Engagement, Marketing, Communications, Public Relations, or other related disciplines (ie: Museum Studies);
2. Experience in working with a membership based organisation; and
3. Experience working with volunteers.

Following an initial twleve month fixed-term contract with a six month probationary period, subject to satisfactory performance and financial viability, a longer term extension may be offered. Permanency in the future will be subject to Clause 11 of the Premier's Circular 2018/02.

Applicants found suitable, but not recommended for this vacancy, may be considered for subsequent similar vacancies at the National Trust for a period of twelve months, in accordance with Part 5 (General Appointment) of the Commissioner's Instruction No.2: Filling a Public Vacancy.

The National Trust adheres to all Public Sector and WA Government COVID-19 related requirements.

The National Trust is an Equal Opportunity Employer and encourages Indigenous Australians, people with disabilities and people from culturally linguistic and diverse backgrounds to apply for positions which may suit within the organisation.

Applicants must address the selection criteria in their application.

Applications must be marked private and confidential and addressed to:

Enzo Sirna AM

Deputy Chief Executive Officer/Director Corporate Services

National Trust of Western Australia

4 Havelock Street,

WEST PERTH WA 6005

Applications may be sent electronically via email to:

Enzo.Sirna@ntwa.com.au

Applications close: 5.00pm WST - Friday 4 March 2022