This role leads the National Trust's marketing and community engagement portfolio by developing strategic programs that promote opportunities for the community to value Western Australia's heritage. A particular focus will be to drive community engagement through education, place activation, visitor engagement, membership, advocacy and heritage services linked to the National Trust Strategic Plan.

Duties and Key Responsibilities:

1. Leads the National Trust's marketing, community engagement portfolio and Aboriginal and Torres Strait Islander engagement program by developing strategic programs that promote opportunities for the community to value Western Australia' s heritage;
2. Leads the portfolio and represents its aspirations and operations internally and externally;
3. Leads the Aboriginal and Torres Strait Islander engagement program;
4. Responsible for community engagement through education, place activation, visitor engagement, membership, advocacy and heritage services linked to the National Trust Strategic Plan;
5. Positions the National Trust as the pre-eminent community organisation chartered with the conservation and interpretation of our heritage;
6. Responsible for the building of the National Trust's brand values and the championing of the brand;
7. Develops and leads strategy to engage the community in the value of heritage;
8. Develops and leads a strategic education program that engages both school students and the broader community;
9. Develops and leads an activation program to increase visitation at National Trust places;
10. Develops relationships and programs which advance the National Trust's cause and its resources;
11. Develops and leads a strategic membership acquisition and development program to increase the number of members and the quality of their membership experience;
12. Develops and leads a strategic volunteer acquisition and development program, including assisting caretakers in regional places;
13. Ensures the experience of the place at each National Trust site open to the public is presented in a way which is internationally competitive;
14. Develops and leads a strategic approach to the delivery of communications across all channels;
15. Oversees the management of the National Trust's Reconciliation Action Plan;
16. Oversees the management of National Trust caretakers at regional places;
17. Identifies and promotes staff training and development opportunities;
18. Responsible for the budgetary and financial requirements and reporting processes in all areas of responsibilities; and
19. Other duties as directed by the Chief Executive Officer.

Essential:

1. Demonstrated, high level understanding of the role heritage plays in the cultural ecology;
2. Demonstrated, high level competency in developing successful community engagement programs;
3. Demonstrated, high level understanding of the role of education in engaging the community to value heritage;
4. Demonstrated, high level experience in leading marketing, communications and business development programs;
5. Demonstrated, high level ability to conceive and execute strategic plans across multiple platforms;
6. Demonstrated, high level leadership and management experience in a complex organisation with a community focus;
7. Sound, demonstrated information technology skills including the use of MS Office suite of software including Word, Excel, Outlook and Power Point;
8. Excellent written and verbal communication skills;
9. Possession of a "C" Class Driver's Licence; and
10. National Police Clearance.

Desirable:

1. Tertiary qualifications in marketing, community engagement, communications, public relations or other related disciplines;
2. Experience working with a membership based organisation; and
3. Experience working with volunteers;

Following an initial twelve month fixed-term contract, with a six month probationary period, subject to satisfactory performance and financial viability, a longer term extension and permanency may be offered.

Applicants found suitable, but not recommended for this vacancy, may be considered for subsequent vacancies at the National Trust for a period of twelve months.

The National Trust is an Equal Opportunity Employer and encourages Aboriginal and Torres Strait Islander peoples, people with disabilities and people from culturally linguistic and diverse backgrounds to apply for positions which may suit within the organistion.

The position is full time at Level 8.1 (GOSAC Award), currently $144,597 per annum.

Applicants must address the selection criteria.

Applications must be marked private and confidential and sent to:

Nicole de Courcy

Manager Administration 

National Trust of Western Australia

4 Havelock Street, WEST PERTH WA 6005

Applications may be sent electronically to:

Nicole.deCourcy@ntwa.com.au

Applications close: 12.00 noon (WST) - Friday 24 January 2025