|
About the role
Play a key role in supporting the coordination and delivery of creative, customer-focused marketing and communication activities across the Public Transport Authority (PTA) and its sub-brands. This position contributes to the development of integrated campaigns that promote services, inform passengers and enhance the customer experience.
Working within the Customer Strategy and Communications division, you will assist in developing and implementing marketing strategies across paid, owned and digital platforms. You will collaborate with internal teams and external suppliers to translate complex information into clear, engaging and accessible messaging that resonates with diverse audiences.
The role also involves analysing campaign performance, preparing reports and using insights to improve future communications. You will contribute to digital initiatives such as website and app enhancements, ensuring content and user experience align with customer needs and organisational objectives.
About You!
To be successful in this role, you should possess:
- Tertiary qualifications and/or relevant experience in marketing, communications or a related discipline
- Demonstrated experience delivering marketing and communication campaigns across digital and traditional channels
- Strong communication and interpersonal skills with the ability to engage a variety of stakeholders
- Well-developed organisational and analytical skills, with the ability to manage competing priorities
- Confidence in understanding and interpreting digital analytics and performance reporting
- An understanding of using content management systems, email marketing platforms and social media tools
- Experience working with advertising agencies, media partners and external suppliers
About Us
The Public Transport Authority (PTA) is a leader in its field, driven by a simple and powerful purpose: getting everyone there. Through constant care, education and forward thinking, we provide a world-class network and workplace that will get everyone there.
Under the PTA, Western Australia’s public transport system is the best in Australia and among the most efficient, clean and safe networks globally. With over 150 million boardings across all services during FY24/25, our buses, ferries and trains move the people of WA where they need to go.
Moving millions of people requires the skill and commitment of a talented workforce, one that is fostered by a culture of inclusivity and benefits from its diversity. This is ultimately what ensures the PTA delivers on our purpose while upholding our values every step of the way.
Our Values
The PTA’s Values define what is important to us. Knowing our values helps you understand how we do business and what is expected of you as an employee of the PTA.
Upholding these values and applying them to your work requires a genuine and committed understanding.
Safety - We are committed to safety and protecting your future.
Respect - We value and respect our customers, suppliers and each other.
Recognition - We recognise each other for achievement, initiative and innovation.
Integrity - We are honest and ethical.
Sustainability - We consider the long-term economic, social and environmental impact of everything we do.
You can expect.
- Opportunities to grow through personal development and career pathways
- Health and Wellbeing programs including access to a free 24/7 onsite Gym
- Subsidised Corporate Apparel and Spectacles
- Supportive Team Environment
- Opportunity to join our Social Club offering savings and benefits all year round
There is currently one fixed term opportunity available until 30 June 2027 with the possibility of renewal and/or permanency. Applicants assessed as suitable through this process may be used to fill similar vacancies on a fixed term or permanent basis that may arise within the next 12 months
To be eligible to work at the PTA you must be either an Australian Citizen or Australian Permanent Resident or have a current visa with ongoing full working rights in Australia for the tenure of the role.
The PTA is an equal opportunity employer and encourages people with disability, Aboriginal and Torres Strait Islander people and persons from culturally diverse backgrounds to apply.
Further Information
Please refer to the attached Job Description Form (JDF) for full details about the position, including any specific requirements relevant to appointment.
Please contact Bec Mungavin, Marketing and Communications Manager, on 08 9326 5996 for specific information about the role.
For more information about the PTA, please visit www.pta.wa.gov.au.
For technical difficulties, please contact the RAMS helpdesk at 1300 733 056 or email ramshelpdesk@bigredsky.com.
How to Apply
Applicants are requested to provide the following:
- A comprehensive CV with two work related referees.
- A written application addressing the selection criteria 1, 3 & 4 in no more than 2 pages.
Applicants are requested to apply online using the ‘Apply for Job’ button at the top/bottom of the screen. Please note the closing date and time, as no emailed, late or pro forma applications will be accepted.
All applications must be submitted through the PTA website, or the WA Government jobs portal. Applications received via other platforms will not be considered.
Please note that, if you are the recommended applicant, you may be required to obtain an Australian National Police Clearance (NPC). Completion of the PTA Integrity and Qualification Consent Form will only be required where qualification checks are undertaken. Adverse outcomes of NPCs will not necessarily disqualify an applicant from the selection process. Suitable applicants will also need to undertake a Drug and Alcohol Screen prior to commencement.
|
