Job opportunity

This role leads the National Trust's marketing and community engagement portfolio by developing strategic programs that promote opportunities for the community to value Western Australia's heritage. A particular focus will be to drive community engagement through education, visitor engagement, advocacy and heritage services linked to the National Trust Strategic Plan.

Duties and key responsibilities:

1. Leads the National Trust's marketing and community engagement portfolio by developing strategic programs that promote opportunities for the community to value Western Australia's heritage;
2. Manage the day-to-day operations of the portfolio and represents its aspirations and operations internally and externally;
3. Leads the Aboriginal engagement program;
4. Drives community engagement through marketing, education, visitor engagement, communictions, advocacy and heritage services linked to the National Trust Strategic Plan;
5. Positions the National Trust as the pre-eminent community organisation chartered with the conservation and interpretation of our heritage;
6. Builds the National Trust's brand values and champions the brand;
7. Develops and leads a strategic education program that engages both school students and the broader community;
8. Develops and leads an activation program to increase visitation at National Trust places;
9. Develops relationships and programs which advance the National Trust's cause and resources;
10. Develops and leads a strategic membership acquisition and development program to increase the number of members and the quality of their membership experience;
11. Develops and leads a strategic volunteer acquisition and development program;
12. Ensures the experience of place at each National Trust site open to the public is presented in a way which is internationally competitive;
13. Develops and leads a strategic approach to the delivery of marketing and communications across all media;
14. Identifies and promotes staff training and development opportunities;
15. Responsible for the budgetary and financial requirements and reporting processes in all areas of responsibility; and
16. Other duties as directed by the Chief Executive Officer.

Essential:

1. Demonstrated understanding of the role heritage pays in the cultural ecology;
2. Demonstrated competency in developing successfully community engagement programs;
3. Demonstrated understanding of the role of education in engaging the community to value heritage;
4. Demonstrated experience in leading marketing, communications and business development programs;
5. Demonstrated ability to conceive and execute strategic plans across multiple platforms;
6. Demonstrated leadership and management experience in a complex organisation with a community focus;
7. Sound, demonstrated information technology skills including the use of MS Office Suite of software including Word, Excel ,Outlook and Power Point presentations;
8. Excellent written and verbal communication skills and interpersonal skills;
9. Possession of a "C" Class Driver's Licence; and
10. National Police Clearance.

Desirable:

1. Tertiary qualifications in Marketing, Community Engagement, Communcations, Public Relations, or other related disciplines;
2. Experience working with a membership based organisation; and
3. Experience working with volunteers.

Following an initial twelve month fixed-term contract with a six month probationary period, subject to satisfactory performance and financial viability, a longer term extension may be offered. Permanency in the future will be subject to Clause 11 of the Premier's Circular 2018/02.

Applicants found suitable, but not recommended for this vacancy, may be considered for subsequent similar vacancies at the National Trust for a period of twleve months, in accordance with Part 5 (General Appointment) of the Commissioner's Instruction No 2: Filling a Public Vacancy.

The National Trust is an Equal Opportunity Employer and encourages Indigenous Australians, people with disabilities and people from culturally linguisitc and diverse backgrounds to apply for positions which may suit within the organisation.

The position is Level 7.1 ($124,347) - Public Sector CSA Agreement 2022

Applicants must address the selection criteria in theri application.

Applications must be marked private and confidential and addressed to:

Enzo Sirna AM
Deputy Chief Executive Officer/Director of Corporate Services 

National Trust of Western Australia

4 Havelock Street, WEST PERTH 6005

Applications may be sent electronically via email to:

Enzo.Sirna@ntwa.com.au

Applications close: 5.00pm WST - Friday 31 March 2023