About the role

An exciting opportunity to lead the development and delivery of marketing and communications initiatives for one of Western Australia's most recognised public sector organisations. As the Marketing and Communications Manager, you will coordinate and implement strategic marketing programs, campaigns and promotional activities across the PTA, Transperth and Transwa brands.

You will be responsible for developing and evaluating integrated marketing and communication strategies, overseeing major advertising campaigns, publications, online promotions and digital platforms. The role also plays a key part in ensuring consistent branding and messaging across all communication channels while identifying opportunities to enhance customer engagement and promote the benefits of public transport.

Working closely with internal stakeholders, external agencies and service providers, you will manage complex contractual arrangements, monitor campaign effectiveness and provide strategic advice to senior leaders. You will also lead and mentor a team of marketing professionals, fostering innovation, collaboration and a culture of high performance.

About You!

To excel in this role, you should possess:

• Tertiary qualifications in marketing, communications, advertising or a related discipline, with significant experience delivering integrated marketing and communication campaigns.
• Demonstrated success in planning, implementing and evaluating behaviour change, education and promotional campaigns that deliver measurable outcomes.
• Strong leadership skills with the ability to motivate, mentor and develop high-performing teams.
• Exceptional stakeholder engagement, communication and influencing skills, with experience managing complex relationships and negotiations.
• Experience managing advertising agencies, suppliers and external service providers, with the ability to deliver high-quality marketing and communication outcomes.
• Proven expertise in digital communications, website and social media management, supported by a strong focus on campaign performance analysis, reporting and continuous improvement initiatives.

About Us

The Public Transport Authority (PTA) is a leader in its field, driven by a simple and powerful purpose: getting everyone there. Through constant care, education and forward thinking, we provide a world-class network and workplace that will get everyone there.

Under the PTA, Western Australia’s public transport system is the best in Australia and among the most efficient, clean and safe networks globally. With over 150 million boardings across all services during FY24/25, our buses, ferries and trains move the people of WA where they need to go.

Moving millions of people requires the skill and commitment of a talented workforce, one that is fostered by a culture of inclusivity and benefits from its diversity. This is ultimately what ensures the PTA delivers on our purpose while upholding our values every step of the way.

Our Values

The PTA’s Values define what is important to us. Knowing our values helps you understand how we do business and what is expected of you as an employee of the PTA.

Upholding these values and applying them to your work requires a genuine and committed understanding.

Safety - We are committed to safety and protecting your future.

Respect - We value and respect our customers, suppliers and each other.

Recognition - We recognise each other for achievement, initiative and innovation.

Integrity - We are honest and ethical.

Sustainability - We consider the long-term economic, social and environmental impact of everything we do.

You can expect.

• Opportunities to grow through personal development and career pathways
• Health and Wellbeing programs including access to a free 24/7 onsite Gym
• Subsidised Corporate Apparel and Spectacles
• Supportive Team Environment
• Opportunity to join our Social Club offering savings and benefits all year round

There is one permanent full-time opportunity available for an immediate start. Applicants assessed as suitable through this process may be used to fill similar vacancies both fixed term and permanent that may arise within the next 12 months.

To be eligible to work permanently at the PTA you must be either an Australian Citizen, have Permanent Residency status or hold a current visa with permanent working rights in Australia.

The PTA is an equal opportunity employer and encourages people with disability, Aboriginal and Torres Strait Islander people and persons from culturally diverse backgrounds to apply.

Further Information

Please refer to the attached Job Description Form (JDF) for full details about the position, including any specific requirements relevant to appointment.

Please contact Rachael Micallef-Jones, Strategic Communications Manager, on 08 93263294 for specific information about the role.

For more information about the PTA, please visit www.pta.wa.gov.au.

For technical difficulties, please contact the RAMS helpdesk at 1300 733 056 or email ramshelpdesk@bigredsky.com. 

How to Apply

Applicants are requested to provide the following:

1. A comprehensive CV with two work related referees.
2. A cover letter (maximum two pages) outlining your relevant experience and demonstrating how you meet Selection Criteria 1-4 of the Job Description.

Applicants are requested to apply online using the ‘Apply for Job’ button at the top/bottom of the screen.  Please note the closing date and time, as no emailed, late or pro forma applications will be accepted.

All applications must be submitted through the PTA website, or the WA Government jobs portal. Applications received via other platforms will not be considered.

Please note that, if you are the recommended applicant, you may be required to obtain an Australian National Police Clearance (NPC). Completion of the PTA Integrity and Qualification Consent Form will only be required where qualification checks are undertaken. Adverse outcomes of NPCs will not necessarily disqualify an applicant from the selection process. Suitable applicants will also need to undertake a Drug and Alcohol Screen prior to commencement.