THIS IS A PERMANENT, FULL-TIME POSITION

THIS POSITION IS BASED IN FREMANTLE
(COMMUTING TO ROTTNEST ISLAND AS REQUIRED)

APPLICATIONS FOR THIS POSITION CLOSE AT
MIDDAY ON WEDNESDAY, 29 JULY 2026

Job Description

This position has primary responsibility for the commercial and performance architecture of Visitor Services, leading the development of revenue generation strategies, pricing frameworks, yield management and commercial insights that support the financial sustainability of the directorate.

The role is accountable for maximising revenue outcomes while ensuring that commercial decisions are informed by cost, operational feasibility and service delivery considerations.

Reporting to the Director Visitor Services, the position plays a central role in shaping revenue strategy, business performance logic and data-driven decision making across Visitor Services. Working in close partnership with the Manager Visitor Services – Business Operations, the role ensures that revenue initiatives, pricing models and commercial strategies are jointly developed, operationally viable and aligned with delivery capability, asset constraints and workforce capacity.

The role has direct responsibility for Reservations, accommodation sales performance and Visitor Services finance and administration support. It provides leadership across the end-to-end pre-island commercial functions, including booking systems, pricing, distribution channels, demand forecasting and revenue performance analysis.

The position owns the development of commercial assumptions used in business planning and supports the Director Visitor Services to prioritise initiatives through robust financial, market and performance analysis.

Operating in a complex, high-volume visitor services environment, the role works collaboratively with the Manager Visitor Services – Business Operations and with internal stakeholders including Marketing, Infrastructure, Environment, Heritage and Parks teams to ensure that revenue opportunities are optimised without compromising visitor experience, operational delivery or compliance obligations. The role is also responsible for managing and overseeing designated commercial systems and vendors, and for working jointly with Business Operations to agree system changes that affect both revenue generation and operational delivery.

The position contributes to the development of Visitor Services plans and initiatives and is accountable for monitoring, analysing and reporting on revenue performance and commercial outcomes arising from approved initiatives. It evaluates whether initiatives are delivering anticipated revenue benefits, pricing outcomes and return on investment, and provides insights and recommendations to inform continuous improvement and future decision making. The role leads a team and promotes a culture of commercial discipline, analytical capability and collaboration, supporting Visitor Services’ position as a leading revenue-generating and front-facing directorate of the Authority.

At the Rottnest Island Authority (RIA), we have adopted Leadership Expectations which provides a common understanding of the mindsets and expected behaviours required of all our employees and the public sector. In this role, you will be Leading Leaders to help drive positive change.

Selection Criteria

Applicants should address the following essential criteria. These should be addressed in no more than five (5) pages in total. Desirable criteria will be assessed as required.

Essential

1. Comprehensive knowledge of systems and processes supporting the end-to-end visitor journey, including pre-visit research, booking, sales, distribution channels and post-visit feedback, with demonstrated ability to ensure these systems operate in an integrated, commercially effective and customer-focused manner.
   
   
2. Demonstrated experience leading and managing significant revenue-generating activities, preferably across visitor services, accommodation, reservations, hire services or comparable commercial environments, with accountability for revenue performance and customer outcomes.
   
   
3. Strong understanding of pricing, yield management and demand principles, with demonstrated experience applying these principles to optimise revenue outcomes, inform pricing decisions and enhance customer value.
   
   
4. Well-developed analytical, conceptual and communication skills, applied in a commercial or business operations environment, including the ability to interpret performance data and market insights and clearly communicate findings, issues and recommendations in both written and verbal form to a range of operational and senior stakeholders.
   
   
5. Proven leadership and people management capability, with experience building and leading high-performing teams, fostering a collaborative and inclusive culture and supporting capability development in commercial, analytical and systems-based functions.
   
   
6. Demonstrated capability in business and financial management, including developing business plans, contributing to budget development, monitoring performance against targets and providing insightful analysis to support decision making and continuous improvement.
   
   
7. Applies and promotes the principles of equity, diversity and work health and safety in the workplace.

Desirable

1. Tertiary degree in tourism, hospitality or business management is preferred.

About Us

We are a statutory authority of the Department of Biodiversity Conservation and Attractions (DBCA), one of Western Australia's largest state government agencies, providing exciting and challenging career opportunities in biodiversity conservation and park and natural resource management. We employ people with world-class scientific, policy, land and marine management, visitor services, research and educational skills.

For more information on what we do, our recruitment process, and why working at DBCA is an attractive proposition, please visit our website.

Benefits of working with us

In addition to the attractive salary and opportunities to contribute to biodiversity and environmental conservation initiatives, the department offers incentives including:

• Flexible working arrangements.
• 12% superannuation, full employer contribution and salary packaging options.
• 4 weeks annual leave with 17.5% loading paid as additional pay every December.
• 3 days additional public sector holidays each year.
• Cultural leave for Aboriginal and Torres Strait Islander staff.
• Access to study, bereavement, foster caring and parental leave.
• A confidential employee assistant program (EAP) for you and your family, including psychology and counselling services.
• Well-established learning and development programs.

Relocation Costs: A proportion of relocation costs may be covered at the discretion of the RIA.

How to apply: 

All applications are to be submitted online. Select 'Apply for job', located at either the top or the bottom of the screen, and follow the instructions; you will need to provide a:

• a covering letter.
• a statement addressing the above requested criteria (in no more than five (5) pages.
• current CV, including the details of two referees with one being a recent or current manager/supervisor.

For further job-related information: contact Deborah Taylor on 0438 946 075 or for further information about RIA, visit https://www.ria.wa.gov.au/.

We have a detailed Job Application Kit to provide information about us, the values of the department and practical guidance on the process for you. Please ensure you have saved your documents in MS Word (.docx files only) or PDF format and have allowed plenty of time to submit your application, as late, emailed and proforma applications will not be accepted.

Prior to commencement, the successful applicant will need to possess or obtain:

• A current (issue date not older than 6 months) and satisfactory National Police Check.

For the full role description, detailed responsibilities and a full list of selection criteria, please refer to the Job Description link below. The documents linked to this advertisement are available in alternative formats upon request.

Eligibility: To be eligible for permanent appointment, it is essential to have Australian citizenship, New Zealand citizenship or Australian permanent residency status. 

A search for additional applicants may be conducted for this position where necessary to provide a more diverse and/or competitive field.

Substantive Equality Statement

RIA supports and values diversity and aims to build a workforce that is representative of the community we live in. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, people from culturally diverse background and people with disability. People with disability will be provided with reasonable adjustments in our recruitment processes and in the workplace.

For adjustments required in the recruitment process, including an alternative to applying online, please contact the selection panel convenor.

If you are an Aboriginal person who would like assistance with your application, please contact Jobs and Skills WA on 13 64 64.

Similar appointments may be made from this process within a 12-month period to positions that may be permanent or contract, including contract appointments with the possibility of subsequent permanency.